Hotel Unique Brazil
Hotel Unique
Avenida Brigadeiro Luis Antonio, 4700
Jardim Paulista – Sao Paulo – Brazil
www.hotelunique.com/
HOTEL INFORMATION
Group
Hotel Unique
Shareholders
Privately owned
Date of Creation
2002
Hotel General Manager
Wellington Melo, 40 years old – General Manager of Hotel Unique
Graduated in nutrition from E.T.E Getúlio Vargas and hotel management from Universidade Anhembi Morumbi. MBA in Luxury Hotel Management from Roberto Miranda Educação Corporativa. Specialization in Management Strategy at Fundação Getúlio Vargas. Specialization in Quality and Process Management at the Vanzolini Foundation. Professional sommelier by the Brazilian Association of Sommeliers
Hotel Positioning
Preferred Legend
Development Strategy
Hotel Unique was already personalized at birth, based on the atmosphere, the union of elements, and the union of people. No, this is not a hotel, it is Unique. Being in São Paulo, at Hotel Unique, makes all the difference. To convey what we want to, we need to turn things on their heads. We do not have just guests, but special guests welcomed by name. If someone is our guest, we shall know everything we can about him or her. And we shall tell the guest about us. Really authentic relationships require exchange. We do not use name badges. We use our gestures and our expressions. Welcoming, yes indeed, but never the same.
HOTEL UNIQUE
History and Story
It’s not a hotel, it’s Unique. And being in São Paulo, in Unique, makes all the difference. A place of sensations, textures, and emotions.
A prestigious place, not to feel at home. At first, that may sound a little strange, but the idea of the Unique Hotel is to deliver an experience that goes beyond the normal senses.
The hotel, in its 22 years of existence, was conceived as a gift for São Paulo, a landmark for the city designed by Ruy Ohtake. We have a long guest list of those who have already stayed in one of our 90 rooms: top executives, celebrities or anonymous people, whoever you are, we say that ‘if you have a good soul you are welcome here.’
The Unique experience brings an uncomplicated kind of luxury, based around four pillars: design, fashion, music, and gastronomy. Here you can be yourself, and still feel Unique.
Unique is a family business, and the hotel brings a lot of this family history into its experience. The family used to work in the pharmaceutical business, before the hospitality investments, and by that time Mr. Victor Siaulys (the hotel’s owner) had two kids: Jonas and Tatiana.
When the third child arrived, Lara, it was a big surprise for the entire family, as she was not planned. The mother was already 42 years old when she got pregnant, this was a high risk pregnancy and Lara was born six months premature. At the hospital, when she stayed in the incubator, the high amount of oxygen in the incubator caused a reaction in her eyes and she turned blind.
The family had to adapt their lives to this new reality. They invested a lot in Lara’s development, and also in projects to help the blind community in Brazil. Many of the social projects in Brazil regarding blind people came from this family, and Lara, who is now 42 years old, has a social project called Laramara Institute for blind kids and teenagers. She is a very active person, independent and an example for the families that have to deal with the same situation that she experiences. Lara came into this family for a greater calling / higher purpose / greater cause.
Date Renewal
2024 and more renovations programmed to 2025
Date added extensions
N/A
Main Strengths, Special Touch
• Coolest hotel in São Paulo
• Uncomplicated kind of luxury, shaped by four pillars: design, fashion, music, and gastronomy
• An independent hotel with an unique soul
• An authentic welcome and constant quality of service
• Sincere loyalty from our guests and our multicultural team
• Security and privacy for our guests
• Unique architecture – boat or watermelon slice
• Best rooftop view in the city
• Best events area in the city
• Choice of many celebrities and artists
• A landmark in the city – designed to be a gift to São Paulo
Location
Strategically located in Jardins, walking distance to Ibirapuera Park and a couple of miles from the commercial centers like Paulista Av, Itaim and Berrini, neighborhoods.
Close to the best malls, restaurants, and cultural places of the city. 36km away from GRU and 7Km from CGH
A brazilian family business, one owner, who always says: ‘if you have a good soul you are welcome here.
Key sites/activities in the area
N/A
Fun Facts
The dark elevator is there on purpose. For you to feel at ease, without needing to interact, and protected in the environment. After all, this is a space for compulsory confinement. When you get out, contrast is now prevalent, with the evident luminosity, thereby generating a completely new feeling.
This light accompanies the day through the circular windows on the floors with the rooms, light that passes through the void.
This is light that dances in beautiful reflections based on the reflecting pool, and ends with an unforgettable sunset. Stage lights that can be seen from Skye. What about colors? Red, yellow, blue, and green. Strong hues, in a hotel that never avoids its own palette. Is this controversial? Why? Who said that swimming pools cannot be red and cannot have music playing, even under water? Who?
Children’s Corner
Children are very welcome at Unique.
We have an amenity option called Unique Kids – cabana + special set-up for children with a few treats.
Our indoor pool has a slide which is pure fun for our little guests.
HOTEL FEATURES
Accommodation
We used to have, until last year, 94 accomodations – 84 rooms and 10 suítes.
After 3 years thinking about the best way to renovate the rooms we have found a path – keeping the Unique identity, but in a modern mood.
At the end of last year we finished the third floor. And since january 3rd we are under renovation again – now working at 4 and 2nd fllors at the same time.
This renovation changes the original number. Now we have 90 accomodations in total, of which 76 are rooms and 14 are suites.
All the rooms have our famous circular shaped windows. And it is important to say that some of the suítes have our greatest design feature: a continuous floor that follows the hotel’s shape.
The hotel doesn’t have a VIP floor, as all the guests are considered VIP for staying at Unique, and you can choose the best room type based on personal preferences or understanding the traveler’s needs.
Restaurants & Bars
The famous Skye restaurant, located on the rooftop of Unique, is our only restaurant and the name was inspired by Skye Edwards, lead singer of Morcheeba. There you can see São Paulo through different eyes, the combination of “concrete jungle” and absolute green, with the Paulista buildings standing and the green from Ibirapuera Park.
Skye’s cuisine is signed by Chef Emmanuel Bassoleil, He is french, from Dijon and signs off on a very eclectic menu, to serve the mix that represents São Paulo: Brazilian, French, Italian and Japanese cuisines, as well as wonderful drinks.
The Private Deck is always there to inspire our guests for smaller scale events and can be booked for up 50 people for happy hour, or 30 people for dinner.
The Wall bar, located in the lobby of Hotel Unique, is a spacious yet welcoming living room, designed to set the perfect scene for small, casual meetings or for our guests to simply relax while appreciating the variety of drinks and snacks available.
The remarkable 60-foot vertical Wall bar is adjacent to a library with over 300 titles including works on design, architecture, art, fashion, music and photography.
Wellness
The hotel also features a Fitness Center, a place to keep in shape, have fun or relieve the stress of a long day of work.
Our Body & Soul structure includes two heated pools that can be accessed by waterslide or stairs. We have a fully equipped gym, two dry saunas, two steam saunas, and also the Caudalie Spa Room.
This spa room offers body and facial treatments using the French brand products. Some of the available therapies are exclusive to Hotel Unique.
Corporate & Celebration Events
The events area has a total of 2.000 square meters and several services to make your event an unforgettable experience.
With ten meeting room possibilities, most of them with modular dividing walls, that allow events up to 800 people in auditorium style, or smaller meetings according to your needs.
The main meeting room area has twelve hundred square meters (1200sqm), with a six-meter ceiling height.
From conventions and corporate meetings to sweet sixteen birthday parties and weddings, the Unique meeting area mix high end technology, impeccable service, in addition to the cuisine of chef Emmanuel Bassoleil. All of this comes together to give our clients and visitors a delightful experience.
Extra notable features
There are no numbers, no flags of cities, states or countries. There is no grand piano, and there are no thematic decorations, advertising, or the usual co-branding.
Hotel Unique is unusual.
The information appears slowly.
They whisper; they do not shout.
Hotel Unique understands that the content changes. The foundations do not.
Hotel & Restaurants Awards
Skye Restaurante & Bar won the award for best hotel restaurant at the Robb Report Brasil Food and Drink Awards.
2023 Awards of Excellence – Latin America Preferred Hotels
Hotel Unique receives sustainability award from SMACNA Brasil in the retrofit category for its air conditioning replacement project
Comer e Beber Magazine 2020: the best restaurants in São Paulo – Skye at Miscellaneous Category
Number of employees
350