Mrs. María Antunez. She works in the company for over 30 years
Hotel Positioning
5-star Luxury; Preferred Hotels & Resorts
Development Strategy
The Hotel Fuerte Marbella is the flagship of the company. Now we have recently opened a new 5 stars hotel in Conil (Cádiz) called DAIA Slow Beach Hotel. This new brand is focused on adults recommended luxury hotels and the motto is Slow Beach Hotels, focused on relax and health through local experiences. Expansion plans in Spain and Portugal. Also we have began the construction of our 3rd AMARE hotel in Sancti Petri, 5 stars luxury hotel. Amare is currently in Marbella and Ibiza and are focused on the young target with high purchasing power.
EL FUERTE MARBELLA
History & Story
El Fuerte Hotel was inaugurated in 1957 operating has a Leisure Family Hotel in the heart of Marbella. After affording a complete renovation from November 2021 until June 2023 with an investment of around 70M €, the hotel hast re-opened as a Luxury 5 * Hotel, and part of L.V.X by Preferred Hotels & Resorts. The history of the fort that gave El Fuerte Marbella its name dates back to 1554, when the emperor Charles V ordered its construction to protect the coast against pirates. During the 19th century, the building became an important strategic location during the Napoleonic invasion, since it was used.
Date Renewal
November 2021 until June 2023
Date added extensions
N/A
Main Strengths, Special Touch
Best location of Marbella. 1st line with direct access to the beach, with our own Beach Restaurant but also in the old town of Marbella. Due to our rich history and becoming the first hotel of Marbella,, the development and growing of the city has taken place around the hotel so we are close to the main sightseeing and historical places of Marbella.
Location
Best Location in Marbella. City center and directly at the Beach
Key sites/activities in the area
Water Sports, culture visits, shopping, wine and olive oil tasting
Fun Facts
Our first VIP client was mister Walt Disney who stayed with us in the hotel in 1957 with his dog Pluto.
Children’s Corner
During Summer we have a Kidsclub for the kids.
HOTEL FEATURES
Accommodation
• Number of suites: 38 • Number of Luxury rooms: 228 • Number of rooms, (keys) in all: 266
Restaurants & Bars
Le Marché – Inspired in an Arab souk, this unique and innovative buffet featuring Mediterranean influences revolves around themed spaces that enhance the full sensory experience. SOLEO Mediterranean – inspired cuisine with dashes of fusion. Traditional regional staples such as Spanish rice dishes, fried fish and seafood are combined with a range of more modern and current flavours. EDGE by PACO PEREZ is the best spot to take in the gorgeous merging of the sky
Wellness
• Spa by CLARINS • 2 heated swimming pools and 1 swimming pool in the rooftop as Infinity • Fitness studio on the last floor
Corporate & Celebration Events
•150 pax in theather •1 meeting room of around 300 sqm and 2 breaktous
Extra Notable Features
• Over 40 golf courses nearby in Marbella / Costa del sol • Sierra Nevada Sky Station in 2:30 dricing
Hotel and restaurant Awards
• Edge by Paco Perez. The Chef with other 2 restaurants in Barcelona has been awarded with 4 Michelin Stars ( 2 in Miramar Restaurant in Gerona and 2 in Enoteca Hotel Arts Barcelona