Arriving in Ostuni from any direction, it’s impossible to miss it: the former Manifattura Tabacchi, now Vista Ostuni, stands there,majestic yet unassuming, as if keeping watch over the ‘White City’ and the 3,000-year-old trees dotting the Plain of Olives. With its origins dating back to the 14th century, the structure has become part of the natural landscape. Over the centuries, its purpose has changed several times, yet the same spirit of hospitality has remained constant: once a convent, then a hospital, now a hotel. It has embraced the vision of a determined and virtuous nun who turned it into a sanctuary for the vulnerable and alone, young and old, offering shelter, hope, and education to young women in need. Later, another forward-thinker transformed it into one of Italy’s first socially responsible workplaces in a postwar climate where “enlightenment” was associated more with blackouts and curfews than with ideals. In his Manifattura Tabacchi, discussions of women’s rights took root, childcare services were established, and spaces for worship and community weremade available to workers.
The building has witnessed generations come and go, customs evolve, and time reshape the world around it — yet it has remained unmistakably itself, steadfast and solid.
Returning it to the community after more than sixty years of abandonment — restored with utmost care and respect for its identity — takes on enormous symbolic weight. In 2025, the formerManifattura Tabacchi once again becomes an emblem of Ostuni – not only as an historic landmark reborn, but as a beacon of a gentler, more sustainable kind of luxury hospitality.
Date Renewal
Roberto Murgia – 2025
Date added extensions
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Main Strengths, Special Touch
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Location
Unique location overlooking the old city from one side and the “Piana Monumentale degli Ulivi” on the other side.
Key sites/activities in the area
Ostuni, Lecce, Piana degli Ulivi, Brindisi, Bari, Val d’Itria
Fun Facts
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Children’s Corner
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HOTEL FEATURES
Accommodation
• Number of suites: 19
• The White City View Duplex Suite spans 75 m² over two floors and offers breathtaking views of Ostuni. The Prestige Sea View Suite covers 62 m² on a single floor, overlooking the Adriatic. The Sea View Duplex Suite (57 m²) unfolds across two floors with enchanting maritime views. Corner Junior Suites offer dual perspectives: the Sea View version is a sprawling 71 m², while the White City View version offers 56 m² of calm and relaxation. The Junior Suite Duplex (60 m²) combines elegance and privacy over two levels.
• Number of Luxury rooms: 9
• Deluxe rooms: the Deluxe (36 m²) features a spacious bedroom and marble bathroom. Deluxe Private Garden (40 m²) on the first floor includes a secluded garden — perfect for quiet moments outdoors.
• Number of rooms, (keys) in all:28
Restaurants & Bars
• Berton al Vista
• Bianca Bistrot
• Infinity Bar
• Chiostro Bar
Wellness
• SPA fully equipped
• Fitness Area
• In SPA swimming pool, rooftop Swimming pool, Outdoor heated swimming pool (total 3 swimming pool)