BE Destination Tulum
Mexico
BE Destination Tulum
Carr. Tulum-Boca Paila Km.10, Tulum Beach, Zona Hotelera,
77780 Tulum, Q.R., Mexico
www.betulum.com/
HOTEL INFORMATION
Group
N/A
Shareholders
Privately Owned
Date of Creation
2009
Hotel General Manager
Gonzalo Fernandez, General Manager for Be Destination Tulum, has been with the company since 2016 and now oversees our three properties in Mexico.
Hotel Positioning
4-star boutique property
Development Strategy
We currently have Be Destination Tulum and are planning on opening Be Destination Todos Santos in 2028 and Be Destination Trancoso in 2030.
BE Destination Tulum
History & Story
Set between jungle and Caribbean’s shores, guests are invited into world where nature, design, and well-being coexist. Wellness and gastronomy take centre stage through holistic programs, a spa rooted in healing, and three restaurants celebrating artistry and authenticity. With 64 suites seamlessly woven into the landscape, every detail is designed to inspire presence, whether a moment of renewal, a meal that stirs the senses, or experiences that awaken your deeper connections
Date Renewal
In 2019 we added additional suites and an additional pool
Date added extensions
N/A
Main Strengths, Special Touch
Be Destination Tulum sits on a spectacular stretch of beachfront framed by a lush jungle backdrop, creating a sense of immersion in nature from every angle. Its high-end nature-driven design, all-suite layout, adults-only atmosphere, and robust wellness and spa offerings make it a serene and elevated escape in Tulum.
Location
Set along Tulum’s beachfront Hotel Zone, Be Destination Tulum sits between the Caribbean Sea and the lush coastal jungle. It offers direct beach access in a quiet, upscale stretch of the coast.
Key sites/activities in the area
Key sites/activities in the area include Ancient Mayan ruins, Gran Cenote, and UNESCO-recognized Sian Ka’an Biosphere Reserve.
Fun Facts
BE Destination Tulum is guided by its “Journey Designers,” a team dedicated to curating personal, meaningful experiences for every guest. Only about 40% of the property is developed, leaving roughly 60% preserved as lush jungle. The hotel hosts multiple wellness activities each week—ranging from yoga and sound healing to breathwork and meditation—and its kitchens focus on locally sourced ingredients that celebrate the flavors of the region.
Children’s Corner
Be Destination Tulum is adults only (16+)
HOTEL FEATURES
Accommodation
Number of suites: 64
Number of Luxury rooms: 64
Number of rooms, (keys) in all: 64
• Palm Suite (14)
• Sea Suite (8)
• Alcove Suite with Plunge Pool (8)
• Terrace Suite with Plunge Pool (2)
• Signature Suite with Plunge Pool (12)
• Air Suite with Plunge Pool (12)
• Oceanfront with Plunge Pool (4)
• Premier Palm Suite (5)
• Premier Oceanfront Suite with Plunge Pool (2)
Restaurants & Bars
• Ocumare– Ocumare takes traditional Mexican flavors and reimagines them with international flair. Celebrate the essence of Tulum’s culinary scene one bite at a time with locally sourced ingredients and a commitment to sustainability.
• Marezia– Mare’zia Beach Club provides the freshest seafood delights while you soak in views of the Caribbean Sea. Here, the sea’s bounty is transformed into delectable dishes that capture the spirit of the coast.
• Jungle Bar- We take pride in our selection of delicious mezcal and local spirits, which our skilled mixologists use to craft beverages that encapsulate Tulum’s cocktail culture.
Wellness
• Yäan Spa– At Yäan Healing Sanctuary, we recognize that the present moment is where healing takes place Decompress through profound pre-Hispanic Mayan rituals, energy healing, and rejuvenating spa treatments. Reinvigorate and renew your entire being through a variety of traditional-inspired treatments and modern wellness therapies.
Corporate & Celebration Events
• La Cava- 538 sq ft- 20 seated
• Marezias Beach Club- 5,382 sq ft- 250 seated
• Marezias Terrace- 1,722 sq ft- 80 seated
• Ocumare- 200 sq ft- 80 seated
• Gratitude Tent- 50 sqft- 40 seated
• Shala- 200 sqft- 60 seated
Extra Notable Features
The property offers two pools, a dedicated yoga shala, a full spa, and a traditional Temezcal. It also hosts fire ceremonies that connect guests to the natural and cultural roots of Tulum.
Hotel and restaurant Awards
• Michelin Key for 2024
• Michelin Key for 2025
Number of employees
378