The Setai, Miami Beach USA
The Setai, Miami Beach
2001 Collins Avenue Miami Beach, FL 33139
www.thesetaihotel.com/
HOTEL INFORMATION
Group
N/A
Shareholders
Privately owned
Date of Creation
2004
Hotel General Manager:
Alex S. Furrer is a seasoned professional with over 15 years’ experience in luxury hospitality, the last eight years of which were spent at The Setai, Miami Beach. Furrer has operational and directional responsibility for the 91-room hotel, 50 luxury suites and the 125-unit residences, sales and marketing, the company’s policies and staff as well as management of all food and beverage and financial operations. A Swiss native, Alex Furrer apprenticed with UBS Bank before studying at the Hotel Management School Belvoir Park in Zurich, Switzerland. Furrer completed Cornell Universities GMP, General Manager’s Program in 2014. Prior to The Setai, he trained at The Peninsula New York and worked in key management roles at Eden au Lac and Hotel Zum Storchen in Switzerland.
Hotel Positioning
5-star Luxury, LHW
The Setai, Miami Beach
History & Story
One of the most significant expressions of the Art Deco movement in South Beach, The Setai, Miami Beach was designed by renowned architect Henry Hohauser and originally opened as the Dempsey-Vanderbilt hotel by heavyweight champion Jack Dempsey on January 1, 1937. Over eighty years later, The Setai, Miami Beach building remains the award-winning crown jewel of South Beach, an intimate oceanfront resort that combines a rich architectural history with a sleek Art Deco Fusion style. Art Deco styles first appeared in France in the 1920’s and spread across Europe in the 1920’s and 1930’s. It came to America in the 1930’s and 1940’s. Located on 2001 Collins Avenue on one of the best blocks of the historic Art Deco District, The Setai quickly attracted society and entertainment personalities including William Kissam Vanderbilt, Coleman DuPont, Ed Sullivan and Vaughn Monroe, to name a few. To this day, The Setai continues to entice a sophisticated clientele who value the discretion, privacy and incomparable level of service offered. Aesthetically, The Setai’s façade is adorned with a distinctive series of floral bas reliefs, zig-zag decorations and chevron patterns which pay homage to its Art Deco heritage. In 2005, designers Jean Michel Gathy and Jaya Ibrahim infused their distinct vision in a subtle renovation and incorporated a Far East influence that included a palate of bronze, tropical timber and leather with mother of pearl.
Development Strategy
Situated ocean-side in the heart of Miami’s most desirable location in South Beach, The Setai, Miami Beach is an award-winning, international leader in hospitality and the hotel of choice for the sophisticated international traveler. The Setai masterfully combines the warmth of Asian hospitality with the best in personalized service and truly rarified comfort. The Setai features 91 Art Deco rooms, 50 Ocean Suites, 1 Penthouse and incomparable amenities including three temperature-controlled sparkling pools, beach front services, exceptional dining experiences led by Executive Chef Vijayudu Veena including Jaya and The Ocean Grill, Valmont for The Spa at The Setai, Miami Beach and a Clefs d’Or Chief Concierge.
Date Renovation
Yearly soft renovations of the guest rooms.
Date Added Extansions
N/A
Main Strengths, Special Touch
Service with Distinction- From the “arrival experience,” where our team personally welcomes you, this stay is poised to be anything but ordinary. Our Chief Concierge Maite Foriasky is a member of the International Association of Les Clefs d’Or and is your honored ambassador to Miami, along with five other members who will curate your stay.
Only property in South Beach that does not have a resort fee.
Included in your room rate: Complimentary benefits include:
• WiFi throughout the property and at the beach
• Local, national and international phone calls
• Use of our Setai Bicycles
• Use of our luxury house cars (nearby one-way transfers, based on availability)
• Beach chairs and umbrellas
Key sites
Discover the key sites just HERE.
Location
From urban-coastal sophistication on the beach to cultural awakenings on the mainland, Miami Beach is a sprawling destination of thought-provoking expressions and intriguing things to do. In Miami Beach, time is best spent in avant-garde art museums and performance halls, strolling iconic streets, and exploring inspiring neighborhoods that will make you question all you thought you knew about the city.
HOTEL FEATURES
Accommodation
• Number of suites: 50
• Number of Luxury rooms: 91
• Number of rooms, (keys) in all: 141
Fun Facts
Complimentary Beach yoga Fridays, Saturdays & Sundays 8:30am.
Children’s Corner
N/A
Restaurants & Bars
The Setai’s dining experiences are a step above other Miami Beach restaurants. Jaya highlights the highest culinary expressions from Thailand, Korea, India, China and Japan, and the Ocean Grill artfully presents delicate flavors of southern Europe, classic American gastronomy, and specialty seafood selections. Meanwhile, the Bar is a captivating Miami Beach nightlife experience.
• Jaya – Helmed by visionary Executive Chef Vijayudu Veena, Jaya is a sophisticated celebration of Southeast and Northern Asian gastronomies masterfully presented in an immersive courtyard ambiance.
• Ocean Grill – A lush, open-air oceanfront dining experience awaits at Ocean Grill offering Mediterranean-inspired lunch and dinner menus.
• The Bar & Courtyard – The Bar at the Setai is known for its striking mother of pearl bar and gorgeously captivating indoor and outdoor spaces to see and be seen.
• Japón. The Setai’s newest culinary destination, Japón offers an immersive journey through Japanese culture and cuisine, with a refined menu by Chefs Vijayudu Veena and Ivan Monzon and a design blending traditional elements with modern luxury.
Wellness
• Valmont for The Spa at The Setai, Miami Beach – 7 treatment rooms with views of the ocean and city, including 5 couples suites. Fully-appointed men’s and women’s locker rooms with private showers, dry saunas and steam showers. Boutique featuring Valmont skin care.
• 3 temperature-controlled pools- Oriented from east to west to capture spectacular sunrises and gorgeous sunsets, our three infinity pools each have a different temperature. Swim laps in our 75-degree lap pool, lounge poolside by our 85-degree center pool, or take everyone for a dip in our family pool, kept at a warm 90-degrees.
• 24 hr fitness center – This atmosphere of wellness also extends to our state-of-the-art Fitness Center, where you honor your own fitness goals surrounded by sleek interiors and serene tropical views.
Corporate & Celebrations events
• 1 Private Dining Room – Jaya Private Dining Room 485 sq ft / 45 sq meters
Extra Notables Features
• Sunday Jazz Brunch at Jaya TO Caviar and Champagne Weekend Brunch
• Asian Night Bazaar
• Sunset Hours
• Temaki Night
Hotel and Restaurant Awards
2021
Awarded Forbes 5 Star
#1 Greater Miami Beach Resort Hotel by Travel+Leisure magazine 2021 World’s Best Awards
2019-2020
Awarded Forbes 5 Star
#1 Greater Miami Beach Resort Hotel in the 2019 Travel + Leisure World’s Best Awards
Number of Employees
300