LC BESPOKE

PROFILE & PHILOSOPHY

Logo_LC-bespokeLC for Laura Cambiaghi
LC BESPOKE was created in 2017 by Laura Cambiaghi, founded on her love for traveling and her 25 years sales, marketing and communication expertise in luxury hospitality and travel, in Europe and worldwide.

LC BESPOKE is a Consulting and Sales Representation Company providing Bespoke Services within the luxury Hospitality and travel industry in both Europe and Latin America. Through LC BESPOKE, Laura developed a unique concept of consulting in the luxury travel: a single entity able to offer a comprehensive array of services to help owners and passionate hoteliers bring their unique ideas to life and develop their outstanding potential thanks to Consulting and Sales Representation Services.

Specialized in independent boutique hotels, luxury villas & exceptional accommodations as well as in spas and unique destinations, LC BESPOKE guarantees innovative and high-end support.

LC BESPOKE

Services
Ideally located in Europe with offices in Paris, Brussels, and Milan, and in South America – with an Ambassador in Brazil -, LC BESPOKE offers a complete range of services to help you embody your unique ideas.

Consulting
• Market studies & feasibility
• Strategic Advising, Competitive intelligence, KPIs performance and optimization
• Revenue Management & Growth
• Branding, Positioning, Segmentation
• Audit and Evaluation
• Operational Management
• Training and Coaching
• Due Diligence and Strategic Investment*

Sales Representation
• Sales strategy development & business development, ROI driven
• Exclusive access to our database of luxury travel professionals
• Targeted sales calls, loyalty, prospecting and regular meetings
• Organization of webinars, road shows and partner trainings
• Dedicated Event planning and organization
• Representation at professional workshops and luxury travel trade show
• Organisation of FAM-trips
• Detailed reporting of activities put in place

Digital Marketing & Communication
• Referencing on the LC BESPOKE website & Inclusion in the LC BESPOKE collection
• Brand awareness & image visibility reinforcement
• Design of targeted newsletters & emailing campaigns
• Affiliation with key luxury brands and tactical alliances
• Planning of press trips
• Community management with active presence on social networks, Digital & Marketing Content creation & Story Telling
• Influencer marketing, support and partnership
• Advice & implementation of special offers

LC STORE
for market insights and studies to support luxury hospitality in its strategic planning and development


HISTORY

  • 1999 – Laura Cambiaghi starts her career in tourism in Italy, her home country, setting up one of the main Tourist Boards of the Lombardy region
  • 2006-2008 – She sets up the Italian sales representation office of Mövenpick H&R, in Milan
  • 2008 -2013 – She establishes in Paris to work for Hotel Lutetia as Director of International Sales and later as DOSM,
  • 2012-13 – She is also appointed Regional DOS – The SET (Hotel Lutetia, Paris – hotel Conservatorium Amsterdam, Hotel Café Royal, London) for Europe and Latin America
  • 2013-2017– DOSM & communication Hotel Castille, Rue Cambon Paris and Regional DOS Starhotels luxury collection (NYC, London, Milan, Venice & Trieste), for France and Latin America
  • 2017 – Foundation of LC BESPOKE in July
  • 2017 – Trails of Indochina is the first partner to give its trust to be represented in the French speaking markets
  • 2017 – LC BESPOKE undertakes consulting missions for some important projects: the retreat at Blue Lagoon, Iceland – Portopiccolo, Italy – SchlossBühlerhöhe, Germany
  • 2017 – Casa Fantini, Lake Orta Italy, following LC BESPOKE consulting mission to support its opening, becomes partner to be represented in the European markets
  • 2017 – Emiliano Rio de Janeiro & Emiliano São Paulo join to be represented in Europe
  • 2019 – Maisons Pariente appoints LC BESPOKE as a Consultant for the launching of its three properties and to be represented in Europe
  • 2020 – Opening to the LATAM market: Borgo Pignano, Tuscany – Italy and Maisons Pariente, France become partners to be represented in both the European and LATAM markets
  • 2020 – Due to the worldwide health crisis caused by COVID-19, LC BESPOKE reinforces its digital sales, marketing, and communication services.
  • 2021 – LC BESPOKE launches LC STORE for market insights and studies to support luxury hospitality in its strategic planning and development
  • 2021 – Casali Di Casole in Tuscany becomes partner to be represented in European markets and joins Serandipians Private Places in 2022
  • 2022 – LC BESPOKE launches Elite Collection, a selection of unique properties for exclusive use, located in remarkable destinations. These handpicked villas, chalets, and luxurious boats are each true masterpiece

 


SERANDIPIANS HOTEL PARTNERS

SERANDIPIANS PRIVATE PLACES PARTNERS




SPECIALITIES

LC BESPOKE strategy is to represent luxury, lifestyle and human-sized hotels and partners, for whom attention to service and details, client care and uniqueness are the pillars of the experience.
Fueled by the same needs as travelers, LC BESPOKE is willing to offer the extra soul specific to the world of boutique hotels and of one of a kind experiences.

Our Manifesto
Embracing the philosophy and the frame of mind of boutique hotels, LC BESPOKE is committed to advising on how to roll out your strategies. The personality and style of your property and company are key assets which we respect, and we take into account to engrave your story in the long-term. To rely on LC BESPOKE, is to share common values and above all, the desire to stand out. Let’s cultivate your extraordinary potential together!

AND MORE…

Spa/Wellness

Maisons Pariente and their Tata Harper Spas

Tata Harper brand was evident for all the hotels of Maisons Pariente’s spas, as it fits perfectly into this perspective of organic naturalness and respect for the skin. It has everything you need to let go and find the balance lost in the frantic pace of everyday life.

Founded in 2010 by Tata Harper at her farm in Vermont, Tata Harper Skincare was a forerunner in the universe of cosmetics, combining a flawless natural formulation and remarkable efficacy. Refusing any outsourcing, the slightest compromise and any synthetic ingredients, the treatments developed by Tata Harper are certified organic and are highly concentrated in active ingredients. Transparency, authenticity, and the purity of the raw materials are some of her key values, along with protocols and routines, designed especially for salon treatments

 

Sustainability

Borgo Pignano

Borgo Pignano stands out as founding partner of Beyond Green, the new label which is committed to respecting the three key pillars of sustainable tourism. The main building, the farmhouses and the villas have all been restored and decorated using environmentally friendly products and materials such as locally sourced stone and reclaimed slate, organic plasters, and eco-friendly paints.

The estate is an organic farm that uses both innovative and traditional farming techniques. They grow their own products for their restaurants and for their spa and wellness treatments.

Indeed, 70% of the products used in their restaurant come from their agriculture. For instance, they produce their own wine, their own infusions, their own flour and, their own honey from their bee colony that they protect.

Borgo Pignano is almost self-sufficient: they produce their own energy and heating with their wood, they collect the rainwater that they use for agriculture, and of course they recycle. They also installed two Tesla charging stations in the hotel parking lot.

Bespoke services & Tuscan Mama’s Casali di Casole

An attentive and multilingual concierge team takes care of all guests’ requests during their stay, helping in scheduling curated tours, dinners, golf, and family events in Tuscany and beyond.

Learn the secrets of Italian cuisine with private cooking classes held in Casali di Casole’s villas. Experience a lovely, traditional dinner at home prepared by a Tuscan “mamma”.
She will select for you the most genuine and fresh ingredients according to the menu you choose, to prepare the best local meal, you ever tried! Learn the art of true Italian pizza making a in your villa’s pizza oven!

Awards

CASA FANTINI
2016 –Fantini Rubinetti – Archiproducts Design Award – Bathroom
2020 – Vincitore – Giovani Imprese Altagamma – Hotellerie & Wellness
2021 – #3 – Traveller Made – Grand Hotel Champion

BORGO PIGNANO

2016 – Award Finalist – Condé Nast Johansen – Luxury Hotels Spas Venues
2017 – Award Finalist – Condé Nast Johansen – Luxury Hotels Spas Venues
2018 – Award Winner – Condé Nast Johansen – Luxury Hotels Spas Venues
2019 – Award Winner – Condé Nast Johansen – Luxury Hotels Spas Venues
2021 – Award Winner – Condé Nast Johansen – Best Countryside Hotel in Europe

LONDRA PALACE

2020 – #7 – Condé Nast Traveller – 10 best hotels of Venice
2021 – #1 – Traveller Made – Grand Hotel Champion

CRILLON-LE-BRAVE

2020 – #6 – Condé Nast Traveller Reader’s Choice awards of 10 bests hotels of France & Monaco

LOU PINET

2020 – #3 – Condé Nast Traveller Reader’s Choice awards of 10 bests hotels of France & Monaco

LE COUCOU

2020 – #3 – Condé Nast Traveller – Top 25 best ski resort in the world
2020 – Condé Nast Traveller – One of the bests hotels in Europe


 

HEAD OFFICE

6 Bis Boulevard Pereire
75017 Paris
France
TEL. +33 (0)6 59471396