Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination
Japan | Serandipians Preferred Destination

Japan National Tourism Organization



Japan is a traveller’s dream destination. Its ancient culture, combined with extraordinary hospitality and memorable meals, ensure an exceptional experience. It is perhaps the contrasts of the country that make it so alluring. Japan offers some of the largest and most vibrant cities on Earth, but also beautiful countryside vistas. It produces high-tech gadgets and robots, but also centuries-old crafts. Read on to explore some of the diversity just waiting to be discovered.

Arts & Culture

A rich history and culture are a large part of Japan’s appeal. Traditional troupes perform Noh and Kabuki at major national theatres, while farther afield digital art pioneers such as teamLab are pushing the boundaries of technology in new immersive exhibitions. In old cities like Kyoto, traditional townscapes and culture still endure, while the many art museums and modern architecture found on the picturesque islands of Naoshima, Teshima and Inujima offer unique settings to enjoy world-class artists while taking in a slow island lifestyle.
Throughout Japan, artisans young and old are also keeping Japan’s craft traditions alive. In the pottery regions of Mashiko, Arita and Mino, you can visit kilns and workshops that produce beautiful ceramics for daily use or the high art of Japan’s tea ceremony. Other regions specialise in everything from jeans to furniture to metalwork and a visit brings you up close and personal with the people excelling at their craft.



Sannenzaka Districts, Kyoto

Red Pumpkin, Naoshima, Kagawa/“Red Pumpkin” ©Yayoi Kusama, 2006 Naoshima Miyanoura Port Square Photo/Daisuke Aochi


Gastronomic Experiences

Japan’s dining scene has few equals. The diversity of choice is mind-boggling: from izakaya (Japanese-style gastropubs) and tiny ramen counters to restaurants that specialise in tempura. Every meal is a visual and palate-pleasing experience and a reflection of seasonal ingredients. Tokyo, which boasts more Michelin stars than any other city, and Japan, in general, have become a magnet for gourmet travellers. The capital boasts some of the world’s finest restaurants serving French and Italian food prepared with Japanese ingredients and a meticulous attention to detail. In smaller cities, you’ll marvel at the smorgasbord of regional specialities.

Tempura Kondo, Tokyo/©2017Megumi Hirano

L’évo, Toyama


Luxury Accommodation

Japan offers a rich variety of accommodation choices, ranging from global chains that combine their internationally high standards with the best of local customs and design, to simple, serene temple lodgings, where travellers are invited to partake in daily meditation and vegetarian meals. At traditional ryokan inns, guests sleep on cosy futons, enjoy multicourse meals of local specialties and soak in natural hot spring baths. In Kyoto and Nara, traditional wooden townhouses have been renovated for an authentic local experience, and in more remote locales small, family-run hotels offer the warmth of country hospitality.

Mandarin Oriental Tokyo, Tokyo

The Shigira, Okinawa


Natural Wonders

Spanning more than 3,000 kilometres north to south, the Japanese archipelago has a climate that ranges from tropical to temperate. Add to this four distinct seasons and you are in for a treat of natural scenery to be enjoyed anytime during the year. For the adventure seeking traveller, Japan offers the opportunity to swim amongst the coral reefs in Okinawa in summer and ski in powdery snow in Hokkaido in winter. Hiking trails crisscross the country’s mountain ranges and religious pilgrims trek the 1,200 kilometres of forested trails around southwestern Shikoku Island. Whether you’re camping in national parks surrounded by local flora and fauna or rafting along through picturesque canyons, there’s an abundance of outdoor activities and vistas for anyone to enjoy.

Kamikochi Area, Nagano

Niseko Area, Hokkaido


Traveling in Style

Shinkansen bullet trains are a fast and stress-free way of getting around the country. But slow rail travel can be just as pleasurable. Luxury trains such as the Seven Stars in Kyushu, Train Suite Shikishima and Twilight Express Mizukaze are a throwback to the heyday of well-appointed sleeper trains with dining cars, private rooms and curated sightseeing tours. Or you can cruise the waters of the Seto Inland Sea aboard guntû, a boat that offers the experience of a luxury hotel. Local fishermen unload their catch daily to the ship, guaranteeing the quality of the sushi served onboard.

Seven Stars in Kyushu, Kyushu

guntû, The Seto Inland Sea


Tradition & Heritage

Experience the cultural heritage and traditions of Japan, honed over thousands of years. Fine handcrafts and unique rituals reflect the country’s close relationship with nature and its vibrant seasons. From elegant geisha dancing in colorful seasonal kimono, to the white-clad pilgrims and yamabushi mountain ascetics, the traditions of Japan are like nowhere else. Japan is renowned for its fine crafts, including lacquerware, pottery, sword-making and wood carving, working in harmony with the environment. Experience the beauty of these traditions first hand, watching and participating with master craftsmen. The heritage of Japan lives through its people, and connecting directly with these passionate, skilled individuals is an unforgettable experience.

Historical Somaro Maiko Teahouse, Yamagata

Sake Cup Carving, Toyama